Content that works.

Content ecosystems, conversion copy, SEO strategy, newsletters, and brand voice development crafted to help bold brands grow on their own terms.

Making websites better with unique, compelling content.

I create clear, cohesive content that works across every touchpoint. From blogs and landing pages to product copy and newsletters, each piece is crafted to strengthen your voice and support your goals.

My focus is on building content systems that feel intentional, aligned, and scalable—so your brand shows up consistently, communicates confidently, and grows sustainably over time.

View my portfolio→

Services.

  • Website & Conversion Copy

    I write clear, compelling website content that captures your brand’s voice and moves people to act. Whether you’re building a new site or refining an existing one, I focus on usability, resonance, and conversion.

    Homepage + core pages

    Landing pages

    Product pages

    UX + microcopy

    Brand voice development

  • Content & Blog Strategy

    From long-form articles to full content ecosystems, I help you publish work that builds authority and drives organic growth. Every piece is researched, structured, and optimized for both humans and search engines—creating a consistent, trustworthy presence over time.

    Blog articles

    Content strategy development

    Content ecosystems + pillar pages

    Topic clusters

  • Search Engine Optimization

    I blend technical insights with thoughtful strategy to make your content more discoverable. Whether you need keyword planning, on-page optimization, or a full content audit, I create SEO foundations built for long-term performance.

    Keyword strategy

    Content audits

    SEO rewrites

    Metadata + schema

    On-page optimization

All services→

Featured work.

  • Caroland Farms Wagyu

    Refined the brand voice and developed premium product pages for a full range of Wagyu cuts, helping position Caroland Farms as an elevated, heritage-driven food brand with a focus on quality and craft.

  • Cantrip Candles

    Created immersive product copy, newsletter campaigns, and long-form blog content woven into the brand’s fantasy world. Strengthened brand identity, storytelling, and organic search presence.

  • Methodical Coffee

    Developed approachable, expert-driven brew guides and coffee education blogs that reflect Methodical’s voice while boosting discoverability across core specialty-coffee topics.

  • Grappos

    Created comparison pages, landing pages, and long-form blogs to help CPG and beverage brands understand and adopt product locator technology. Elevated clarity, UX, and SEO performance.

  • Sttark

    Developed the brand voice, improved customer communication, and created ongoing content for a multi-million-dollar packaging company.

Full portfolio→

Testimonials.

Lauren has a passion for what she does and it shows in the content she creates. I’ve had the privilege of working with Lauren for some years now — initially while she was an in-house content writer with a multi-million dollar B2B eComm and now as a freelance copy and content writer. Lauren has a strong handle on how to structure and write content in ways search engines and users love! I can’t speak highly enough and am glad to be able to partner with her.

— Tim Lowry, Founder, tiptop Search + Marketing

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