The portfolio.

I build content systems that compound over time.

Let my work and its results do the talking.

Methodical Coffee

Organic traffic has increased 900%+, organic keywords tripled, Top 3 keyword rankings doubled.

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Cantrip Candles

Organic traffic has grown 50% YoY and SERP feature visibility has increased by 3,000%.

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NITA Investigative Academy

NITA needed articles to support their robust course offerings for private investigators and security professionals. My work has helped increase organic traffic by 200% and increased Top 3 KW positions by 60%.

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Stix

Organic traffic has increased nearly 500%; SERP feature visibility has grown by 800%.

  • Aside from putt-putt, I’ve never played a game of golf in my life. But that won’t stop me from researching the topic for a client. This piece is intended to showcase the client’s expertise and bring in more of their target customers.

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Sttark

During my 5 years at Sttark (formerly Frontier Label), my content helped increase organic traffic by nearly 1,000% while organic keywords grew 700%. All this in the midst of the COVID-19 pandemic.

  • A how-to guide for people using Canva to design product labels. I noticed that more and more customers were submitting designs made using the free design software tool, so I thought a how-to guide would be well-received… and I was right. This blog post has been in the top ten most frequently visited pages sitewide, is the second strongest on the Frontier site by a wide margin, and brings in thousands of views a month.

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  • An in-depth guide on labeling cosmetics for sale as regulated by the FDA. Since it was written, this post receives about 630% more pageviews than it did in its first year, with growth continuing to trend upward.

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  • Candlemaking is an extremely accessible hobby and business venture. It can also be extremely profitable, especially since so many candlemakers rely on social media to pick up tips of the trade and find new resources. I decided to write a masterpost on the benefits of running a candle business and I linked in resources on how to get started. This post brings in thousands of views a month since being posted in October of 2021.

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  • This post was written at the end of March 2020, at the beginning of the COVID-19 pandemic. I noticed a frequency in orders for hand sanitizer labels and decided to knock out a keyword-rich post outlining hand sanitizer requirements and recommendations. The post was timed perfectly and drew thousands of visitors to the site, generating a considerable amount of revenue.

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Grappos

Organic traffic has increased by 1,100% after implementing a long-form SEO strategy.

  • A master post about marketing for e-commerce businesses, including a list of powerful tools. A lot of research went into this post, resulting in a robust guide that positioned Grappos as an authority on the topic.

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  • This marketing guide showcases Grappos’s expertise and demonstrates that they know their potential customer.

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