The blog.
For writers, readers, content marketers, and the insatiably curious.
Alton Brown Knows Good E-E-A-Ts
What can Alton Brown's turkey teach us about Google E-E-A-T? More than you might think. Let's break down how experience, expertise, authoritativeness, and trustworthiness show up in one very good piece of content.
What Happened to Customer Service? An Insider’s View of a Broken System
Drawing on firsthand experience working on a customer experience team, this essay explores how rising expectations, stagnant wages, and misplaced investments in technology have reshaped the industry. The result? A system that often makes it harder for employees to help customers.
Choosing Between a Marketing Agency, In-House Hire, or Independent Creative
Choosing the right marketing partner isn’t just about cost or capability. It’s about alignment. In this guide, I break down when to work with an agency, hire in-house, or partner with an independent creative—and how growing e-commerce and CPG brands can decide what actually fits their stage and goals.
When Brand Loyalty Backfires: How Liquid Death Fumbled a Formula Change
Liquid Death used to be delicious. Now it kinda sucks. Here's where they went wrong and what other CPG brands can learn from their mistake.
Internal Linking: The Most Underrated SEO Growth Lever
Internal linking is one of the most underrated SEO levers. Here’s how to use it strategically to strengthen rankings, support revenue pages, and build real authority.
Female Science Fiction & Fantasy Authors to Read Right Now
Science fiction and fantasy are my favorite genres of fiction. There’s something about the escapism of these genres that really satisfies my brain. In this post, I want to highlight a few female authors of science fiction and fantasy that are huge inspirations of mine. These incredibly talented women have written superb works of fiction that, in my humble opinion, you simply must read. Whether you’re simply looking for a great story or more female authors to read, this list should give you what you’re looking for.